Companies know that a diligent marketing campaign is just the way out of today’s smartphone market with a variety of mobile applications available. There are a staggering four million mobile applications available on the smartphone app market. So it’s necessary to concentrate on mobile app creation and an app that works well because if people do not realize that your product exists then your hard work is meaningless.

Guide for Mobile App Marketing Strategies

So, you have developed the next defining application in the world? Everything left now is to get it into people’s hands. However, this isn’t a simple job. What should you do to stand out and push downloads from the crowd with more than four million applications available on the App Store and Google Play? This is where mobile app marketing plans come into play. Mobile app marketing might be a daunting process but it’s worth every penny.

The mobile app marketing process isn’t a slingshot that will happen overnight and it’s neither a miraculous potion that will show effective results in a single day. Mobile app marketing is smartly planned and subtly executed suits of strategies. In this article, we will go through the chronological phases of marketing apps along with optimal infographics at the end of every phase. The phases to be discussed in this article are:

1. ‘App development’ phase
2. ‘1-2 month/months before mobile app launch’ phase
3. ‘Week of the mobile app launch’ phase
4. ‘Post-launch’ phase

So, let’s begin with your one-stop mobile app marketing guide.

1. ‘App Development’ Phase

The app development phase is the initial building block in which you decide upon the best marketing strategies that are best suited for your entire app development. Make sure that your efforts during this phase don’t concentrate only on developing the application. There are a certain number of functionalities that can be added right after the development.

The amount of extensive research about customers and the market will give you a better insight into knowing the demands of your customer in a better way. The objective of the application must be defined to determine the underlying thinking and pertinence of the marketing mission.
It is useful to implement these vital app marketing strategies for pushing the app marketing strategies in the right direction during the development phase:

• Easier to Share & Refer

Sharing is caring and you must implement this old proverb in your newly built mobile application. Social sales are one of the best-in-class marketing tools. People mostly speak about their goods and services and their businesses. This should be embedded natively in your app when it comes to growth. Integrate with services that enable you to send the application through text and social media platforms.

Encourage users to allow friends, relatives, employers, and other acquaintances to use the app you. Make it sure to incentivize the referrals done by your customers by sending them $5 for every individual they refer to your app. When their referral scans the first receipt from the cash, make sure that they receive the incentive payment. Also, lure them towards your application by showing the amount that they can earn just by simple referral methods.

• Implement Mobile App Analytics

Understand this thing before it’s too late: you need to implement the most efficient analytics frameworks in place for knowing how your app is performing. Integrate your software development kits (SDKs) with standard analytics like Google Analytics and AppsFlyer, and various other partners.

It is easier to personalize the experience and service of the user through analysis. You can also see how the app interacts and reacts to the recent trends, such as screen retention and the interaction with some features. It is important to keep your customers loyal by understanding their attitude towards your services and making them feel valued.

• Enable Push Notifications

Push notifications are enormous and open more than email so make sure that when the app is live, you get the chance to speak to the users in-depth. The effectiveness of push notifications increases when your application is completely GPS-based. Enabling push notifications is always a logical option as your customers feel nearer to your brand because of these notifications.

Make sure that your application is registered with the operating system’s push notification services. The OS service must offer an API to connect with your app and it is enabling your app to communicate with the respective services. Connect the app’s SDK. SDK is a specialized code library for the OS push operation.

• Ensure Users Find the App Feedback Mechanism

People can pitch or offer feedback if they know that a simple and realistic feedback option is in place and that they know how to do so. As an app owner, it is therefore important for you to create a feedback option in the app. Direct them in the review section of the iOS or Android App Store.

If they liked it then it will help users to share their positive reviews and to facilitate more downloads for new customers. If they do not like it, please display a quick and general feedback form in the app that allows users to submit data for internal processing to the specified backend team for facilitating a proper review. This is a vital mobile app marketing strategy.

Key Takeaways for ‘App Development’ Phase

2. ‘1-2 Month/Months Before Mobile App Launch’ Phase

This is an engaging period for most application developers and entrepreneurs; you will incorporate final changes in the program on the product side and search for bugs, etc. In this phase. you will attempt to build excitement on the marketing side to get user downloads very easily.

Many mobile app companies trust this old saying: create the app and the users will come. It’s a legend. In reality, develop the app, follow users and then they’re going to come. Here are a few points using which you can ensure robust mobile app marketing strategies in this phase:

• Create the Most Suitable Branding Style

Branding implies consistency; the same message must be transmitted throughout. Do this with a brand style guide, which shows the world what exactly your product means. Your story and logo are the two most critical aspects of brand designs. You must also use guidelines to ensure continuity in the production of your brand logo.

Have a good brand story about what you’re interested in, and how your app solves a certain problem. It expresses what you recommend to potential customers and makes them persuade your app to be connected to and to use because it instantly solves a problem.

• Create a Kickass Website According to Your Brand

To explain your app idea and to track the overall app performance, app landing pages are required. All data collected from your landing page should be used to increase the conversion of applications. The number of downloads from app stores should be increased over time in this case.

Begin to collect emails from your website before your app goes live to excite people. Feed them regularly and they will be ready for download by the time you launch your application. Informational and relevant content on landing pages will increase your search engine ranking.

• Create Social Media Profiles for Showcasing Your Services

In this era of social media marketing, social media profiles and the content posted on social media profiles makes sure of customer engagement. Numerous apps that are chartbusters on various application stores but the developers of these applications never cared to use social media profiles for increasing the number of downloads.

If used properly and strategically, social media profiles can turn the tables around by their effectiveness. Make sure that you are heading towards social media profiles at least one month before the app launch. This will intrigue your customers and they’ll regularly check your social media profile for any further announcements.

• Formulate a Robust SEO Strategy

Many people are unaware of the importance of SEO. Formulate an SEO strategy 1-2 months before the launch because it takes between 60-90 days for Google to collect everything. It is much better to rank in the SERPs than to lose 2 months of downloads due to a delay.

Create original content for uploading and sharing via social media networks on your website. These can become interconnected assets that are perfect for linking building. You can also make use of the paid tools that allow you to see the organic ranking of your rivals and where the links come from.

Key Takeaways for ‘1-2 Month/Months Before App Launch’ Phase

3. ‘Week of the Mobile App Launch’ Phase

Now you are almost done. You have done your proper research work and implemented them according to the need of your application. As ‘labor reaps reward’, the hard work done by you and your team at the beginning of the app development phase will seem legit now. The following methods should be implemented for app launch marketing plan:

• Make Use of Social Media Influencers

Make a list of best suited social media influencers according to your app marketing ideas and reach out to them via emails or any other means. For reaching out to them on any social media platform, like and comment on their posts. You should also make sure to reply to your social media posts with messages and comments.

For reaching out to social media influencers through email, submit your list of influencers who plan to make a shout out to your application 2 emails per week. You want influencers ready to post and push traffic to your application on the day of your launch.

• Make Sure to Optimize App Store

Write a short, sweet, and complete overview of apps including the keywords of your product and brand, so that they can be put in the right category. Customers don’t read huge blocks of text when they browse app stores. It takes only a few well-built phrases to encourage someone to download.

The software also needs to be advertised with simple screenshots. They should be self-explanatory and captivating to draw users to downloads and promote it. You should expect to see your mobile app downloaded if the app is easy to use and the benefits resonate with the user. Make sure of taking the help of top ASO tools.

1. Start an Online Community

The major motive is to become worthwhile before the app is launched to prevent spamming. This covers online as well as offline groups. Answer questions on Quora and Reddit threads regarding questions related to your application. Make sure not to spam answers. Keep your answers short, yet informative.

Connections between individuals are also essential to success. Build or enter an existing community to which your software may be useful. Get ahead of people who care and become their friends for your app. You can set up or find an event on websites like Reddit to chat about your product.

• Ensure Promotional Giveaways

People love free things more than any other thing. A few weeks before the app starts to make items, including hats and caps, that you can give away in the promotion. Give your squad and mates to wear to help you get some downloads on launch day.

T-shirts work fine too, but only when the quality is high. If not, it gives consumers the feeling that their brand is cheap and poor in quality, that it does not fit well when a new product is launched. Enter the logo and motto of your brand on your shirts.

Key Takeaways for ‘Week of the Mobile App Launch’ Phase

4. ‘Post Launch’ Phase

This is the final stage of your mobile app marketing strategy. In this phase, you will cover the aspects that were left to ensure during the last three phases. The success of this phase will ensure that your mobile app stands out from the crowd of various other applications present in the application market. You should implement the following strategies during this phase:

• Make Use of Ad Campaigns

Either searching or general browsing provides organic downloads. Your keywords are therefore crucial to people who discover the app. Inorganic downloads, on the other hand, come from paid offers. An important factor in ASO is the overall number of installs.

You’d like at least 200-300 users to get through paid social media campaigns at the outset. You will organically evolve afterward. After a lot of installations, you have the opportunity to get many more users in the app store.

• Keep Updating Your Social Media Platforms

Your individualizations are perfect ways to inspire customers to download your application. Connect your email signature links to the App Store. Adjust your corporate voicemail to allow callers to review the submission.

Upload your portfolio and background photos to an innovative framework for your social media accounts. You know far more about them than you do, regardless of whether you see them or not, to ensure that everybody knows that the second mobile app is live.

• Use Reviewers Site

Sites for app reviews help people to find cool and useful mobile applications. They generate strong traffic and can also make your app accessible on different websites, attracting additional downloads.

Only visit the website and apply your application for review to the admin teams. If your application can not be sent, contact the support team using the techniques described previously with personalized emails.

Key Takeaways for ‘Post Launch’ Phase

Stay Ahead in the Market Using App Marketing Strategies

It is now beyond doubt that mobile is an important part of your company’s marketing mix and growth. We, therefore, need to go beyond the mindset to get an app to learn more about the effect they can have on increasing brand recognition, raising sales, and even creating traffic in stores.

This article provided you with a better insight of the systematic approach for marketing strategies for an app. These best mobile app marketing strategies will surely take the time, resources, and costs but will push your app one step closer to being a chartbuster. These best marketing strategies for an app will also improve highly uncharted areas of your mobile application as far as possible.

The post Stand Out From the Crowd Using These Mobile App Marketing Strategies appeared first on TechGropse.

Along with it, the source of advertising has changed dramatically over the past years. With everything entering the digital platform, there comes the role of digital marketing trends. There has been a continuous debate of ‘Web Vs. App’ but apps have highly established themselves and outstood websites in this era.

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The above image shows the expected growth rate and scope of mobile marketing in 2020. With the rapid growth of the mobile app market, mobile app marketing is also increasing. The central purpose of mobile app marketing is to reach out to smartphone users in the form of advertisements. People often get confused between mobile marketing and mobile app marketing. Here is a brief explanation.

The Difference Between Mobile App Marketing and Mobile Marketing

So, what is mobile marketing? Mobile Marketing is any marketing activity that targets customers on mobile devices. Through emails, notifications, responsive web designs, social platforms, and many more, it can be in any form.

Mobile App Marketing is a marketing activity that targets the audience that uses your apps. It can be in any form, such as notifications, emails, videos, ads, etc.

How Can Mobile App Marketing Accelerate Your Business?

Why are Mobile Apps Important for your Business? Every business desires to grow its audience base, sales, market growth, and revenues, popularity. It is only possible through efficient marketing strategies. A mobile application can help your business accelerate and promote it in the best possible way when it comes to marketing.

There are already many marketing platforms available, but why is mobile app marketing crucial, and how can it accelerate your business?

Almost 80% of the population uses smartphones these days. Therefore, there could be no better way to promote your business on a platform with the largest community. The mobile app development companies are building apps that target the audience on both iOS and Android platforms to generate maximum engagement.

There are multiple ways in which a mobile application can help a business to accelerate. Let’s discuss the significant benefits that a mobile application has to offer to your business.

1. Marketing

Gone are the days when entrepreneurs had to promote their startups and business through pamphlets, brochures, etc. Mobile apps seem to be better alternatives. You can promote your business launch, offers, and deals, discounts, new features, or any related things on a mobile application more efficiently.

Features like push notifications outstand mobile app marketing from other marketing platforms. With push notifications, you can send alerts to the customers about the offers or discount schemes that your brand is currently running. It helps in increasing your business revenues and sales.

2. Engagement

A well-designed app can attract customers more than a website ever can. It lets entrepreneurs directly interact with their audience without any third party. It increases the customer-engagement, which leads to better conversion rates.

A good customer-interaction outstands other marketing platforms such as social media advertising, offline advertising, or email marketing. Mobile applications enable you to make a long-lasting impact on your customers.

3. Accessibility

The number of mobile apps users increases exponentially every day and has demolished T.V.’s 20-year-old tradition as an entertainment source. You will find smartphone users from every age group. There could be no better way of exposure to such a broad audience other than the mobile app marketing strategy.

The immense exposure that mobile applications provide is another considerable factor why every business should invest in mobile app marketing and connect with their audience at a larger scale.

4. Customer Service

Customer loyalty is an essential part when it comes to business growth.

With the advanced features offered by mobile applications, customer service is the most prominent one. It enables you to provide 24*7 customer service to your customers. It allows your customers to ask their queries or drop suggestions and feedback.

For any business, it is essential to consider their customers’ feedback and suggestions. Analyzing and working on them can help you to provide better and improvised solutions.

Benefits of Mobile Marketing Tools

The two essential benefits of mobile apps as a marketing tool are:

1. Push notifications

Push notifications are alerts or notifications that users get on their mobile screen in the form of advertisements. They notify users about offers, deals, discount schemes, or any relevant update. As researched and studied by mobile app developers, push notifications can increase your apps’ user engagement by 88%.

Attractive push notifications can help you in better customer engagement. You can use attractive and vibrant images or videos to grab user attention.

2. In-app messages

In-app messages are the messages that appear while the uses are active on your app. It is observed that most of the users respond to in-app messages.

You can use in-app messages to show off your product or to request a review or feedback. It enables you to interact with your customers more frequently and effectively.

How to Measure the Right Mobile App Marketing Metrics?

The number of downloads matters to measure the ranking of your app. Apart from the number, there are certain metrics that you need to consider to know if your mobile marketing strategies are working or not. The best way is to go through the accessible data.

Given below are some questions that you must consider and analyze at regular intervals to measure the stacking game of your mobile app marketing.

1. How many users return to your app after the first use/visit?
2. What is the number of daily/active users?
3. How much time are they spending on your app during a single visit?
4. How much time are they spending on your app in a particular duration of time? It can be any duration that you prefer to monitor, daily, weekly, or monthly.
5. What is the user path that is frequently followed?

Importance of Mobile App Marketing

A mobile application has become one of the most prominent ways of marketing and promoting a business. Apps developers and mobile app development companies work consistently to provide better and improvised features to help every business grow through mobile app marketing.

Hopefully, with the above-explained facts and effects of mobile marketing, you know how crucial mobile app marketing is in 2020. There are chances of mobile app marketing to outstand every other marketing platform in the future.

If you want to get a mobile application for your business or need a consultation, you can contact us.

The post Why is Mobile App Marketing Crucial for Your App? appeared first on TechGropse.

There are several ways in the corporate world through which an organization can begin its journey in digital marketing. Organizations can analyze the insights of their growth on Social Media platforms or other platforms where they are marketing their products, services, or themselves digitally. These insights help organizations amend their strategies to grow better and learn from the process’s loopholes.

Digital marketing can help you know what kind of services your audience is interested in, what is making your competitors get ahead of you, and what you can do to engage more users to your business. You do not need to put more effort, but smartness to learn from the insights and a slight amount of money to avail a few paid campaigns to boost the digital marketing strategy.

Digital marketing provides organizations with several ways to interact with their customers. If the content is good, you are adopting the right strategy and investing adequate resources in time and money. There are several assets a smart organization needs to focus on while planning its digital marketing strategies such as search, social media, and email marketing.

Alongside this, the organization should have other significant components like SEO, SEM, and analytical studies that create the structure of its digital marketing strategy as dynamic content for email automation, retargeting skyscraper content for organic search, and website personalization.

10 Reasons Why You Need Digital Marketing

If you are wondering ‘How Has Digital Marketing Helped the Corporate World to Grow,’ here is your answer. In recent years, businesses have experienced a dramatic transformation in marketing strategies. The main reason for this transformation is said to be the advent of more technological resources. As the consumption of content on online platforms grows, the importance of digital marketing in the corporate world increases.

Every business wants to create their presence on online platforms using digital marketing elements like SEO, SEM, and others. Increasing utilization has helped both companies and their customers. Customers have an easy way to ask their service provider questions publicly or personally by messaging them directly.

Here are a few ways that would help you understand how digital marketing is playing a significant role in the corporate world;

1. More Alternatives for Creating Successful Business Empire

Digital marketing has helped small-scale organizations or startups market their products and services in the best way possible. They can use several tools and techniques like SEO, SMO, SEM, and others to provide their businesses with a unique identity over the internet. A large section of the users is looking to avail of the products or services they provide. The best thing about digital marketing is that it is more effortless and affordable than any other way to market your business.

2. Best Possibilities of Success for Small-Scale Businesses

For any small-scale business, budget and strategic planning are two significant factors that they consider while taking any decision. To market their products and services, they always want to ensure that these two factors are complied with successfully. They want to opt for the best marketing strategies conforming to their budget requirements and business objectives in the best way possible. Before the advent of digital marketing, it was a crucial task to market your products and services. There was no widespread access to the internet; no one was looking for available services through online mediums. It was hectic, time-consuming, and costlier.

3. Increased Rate of Conversion

Not only digital marketing has widened the marketing options, but it has also improvised the loopholes and rate of conversion. It has empowered marketing with more favorable outcomes. Companies indulging in digital marketing can always see the analytics platforms’ insights to analyze their conversion rates and other significant parameters. Whether it is SEO, SMO, SEM, social media marketing, or email marketing, digital companies can analyze the topical insights anytime just by integrating their websites or social media pages to the analytical tools.

4. Better Your Brand Identity

Sustainable brand identity helped companies to become recognizable service providers in their respective industries. In the upcoming years, online presence over the internet will characterize any company’s brand identity. A few people wrongly comprehend that brand identity is not a term that came into existence after the advent of digital marketing. However, it has become in talks because of being the ultimate objective of any business.

5. Know the Issues Faced by Your Customers

Customer experience plays the most significant role in any small-scale or established business’s growth. Digital marketing has helped organizations with an effective way of interacting with customers. Customers can reach out to their customers over social media platforms or other platforms on what they are available. Companies can extract complete information about a user’s issue and resolve it faster. The need for online presence by businesses has also helped customers as their service providers have to become more responsive to their queries and problems.

6. Gain More User Engagement

What if you put the best of your marketing efforts and do not get a valid response from the audience? If you put in the best of your efforts, you may expect dramatic results. Unlike conventional marketing techniques, digital marketing provides companies a widened outreach to a big audience. With the increasing number of mobile users, digital marketing is becoming more impactful.

7. Gain Customer Credibility

If your customers are watching your proactiveness on several platforms, you can eventually become notable in their opinion. Regular activity on social media helps you gain significant benefits of Digital Marketing. Your responsiveness to the audience can enhance your credibility among the audience dramatically. Digital marketing and smart strategies can lead to creating a positive and favorable identity among the customers of your products and services.

8. Indulge In an Increased ROI

Digital marketing is the most viable marketing technique for helping businesses gain the best return on investment (ROI). Smart investments in a digital marketing company can help small-scale businesses to grow far better than they expected. To analyze their performances in terms of ROI and their website’s role in empowering it, they can use several web analytics tools and gain sophisticated results.

9. Earn Large Revenues

Concluding what we said in the previous section, digital marketing also helps companies earn high revenues. The more their ROI is, the more the revenues they can earn. IPSOS Hong Kong study shows that digital marketing has helped organizations expand their revenues by 2.8 times.

10. More Precise & Analytical

For any organization, online marketing is important for everywhere to analyze their efforts in any particular process. Digital marketing allows organizations to learn every single insight related to their performance on online platforms. They can improvise their strategies by learning from the loopholes detected through the analytical tools. They can launch new campaigns to boost their digital marketing strategy.

What Does Statistics Say On Digital Marketing?

Companies are integrating digital marketing to the core of their In this section, you will go through some facts indicating the importance of digital marketing in the corporate world. It will also help you understand why organizations focus on digital marketing this much to retain high customer engagement.

Let’s have a look at some of the most popular digital marketing insights;

1. Global and Country Internet Usage Breakdown

The International Telecoms Union (ITU) in Geneva prepared a report that shows the growth of internet usage through the years.

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2. International Use of Social Media Sites & Resources

As per the Global Web Index prepared by a collaborative study of Hootsuite and We Are Social, Facebook was the social media platform with the most active users.

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3. European Union Digital Marketing Statistics

European Union did a study on utilizing digital technology for marketing by the companies in the European continent. Eurostat, the statistics website of the European Union, released these insights.

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4. Comparison of Traditional and Digital Marketing in the US

A leading market analytical website based in the US, MarketingCharts released insights related to utilizing different resources by the companies in the US to market or advertise their products and services. It will help you understand why digital marketing is important in 2020.

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Conclusion

This writeup would help you understand an integrated role of digital marketing in the foundation of the modern-age corporate world. Digital marketing has empowered organizations to indulge in uniqueness in the businesses helping them to grow faster.

It can be the best approach to hire a digital marketing company to handle your digital marketing campaigns. The organizations competing with each other are empowering the role of the internet in business development. This approach has also led to the inclusion of several transformative modules creating a significant impact of Digital Marketing trends on the customer’s lives in the 21st century.

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